Digital Marketing Course
Digital Marketing Course
Digital Marketing Course in Patna – Ideal Eyes
Looking for the best digital marketing classes in Patna? At Ideal Eyes, we provide practical and career-focused training for students, job seekers, business owners, and professionals. Our digital marketing course in Patna covers SEO, Google Ads, social media, email marketing, and more. If you are searching for digital marketing classes near me, we are the right choice. As a leading digital marketing institute in Patna, we also offer expert-led SEO training Patna. Learn step by step with hands-on projects and build your future in the digital world.
Digital Marketing Classes Course Details
Mon. - Sat.
6 days weekly
Duration
4 months
Grow Your Career Fast with Our Digital Marketing Course!
Whether you’re a beginner or looking to polish your fluency, our 4-month Digital Marketing course is designed to help you speak confidently, write clearly, and express yourself with impact.
👇 Download the full course brochure and take your first step toward fluency!
Our Course Details
Introduction to Digital Marketing
- Overview of Digital Marketing
- Overview of Search Engine Optimization
- Importance of SEO in Digital Marketing
Fundamentals of Search Engines
- What is Search Engines?
- How Search Engines Work
- Crawling, Indexing, and Ranking
- Google Algorithms: Panda, Penguin, Hummingbird and so on.
Keyword Research
- What is Keywords
- Importance of Keywords in SEO
- Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush, UberSuggest)
- Long-Tail Keywords and Intent Analysis
Canva
- Social Media Designs
- Instagram Post
- Instagram Reels
- Facebook Post
- Twitter (X) Post
- LinkedIn Post/Banner
- Pinterest Pin
- YouTube Thumbnail
- Resume/CV
- Business Cards
- Flyers & Brochures
- Invitation Cards (Wedding, Birthday, Party)
- Logo Design
- Digital Ads (Google/Facebook Ads)
Website Overview
- What is a website / Blog / WordPress Website
- Structure of website
- What is a Domain name?
- What is Hosting?
- What is SSL?
- Why Website / Blog
Website Elements
- Definition Homepage
- Blog/Articles
- Portfolio/Projects
- Services/Products
- Testimonials/Reviews
- FAQs
- Resources/Downloads
- Social Media Integration
- Search Functionality Newsletter/Subscription
On-Page SEO
- What is on-Page SEO?
- Title Tags, Meta Descriptions, and Header Tags
- Canonical URLs
- Keyword Research
- Headings (H1, H2, etc.)
- URL Structure
- Content Optimization
- Keyword Placement
- Image Optimization and alt text
- Internal Linking
- Responsiveness
- Schema Markup Optimization
- Page Speed Optimization
Off-Page SEO
- What is Off-Page Seo?
- Link Building Strategies and Best Practices
- Classified submission
- Bookmarking submission
- Directry submission
- Search Engine Submission
- Business Listing
- Article submission
- Press Release submission
- Web 2.0 submission
- Forum Submission
- Guest posting
- PPT Submission
- PDF Submission
- Doc. Submission
- Image submission
- Infographic submission
- Video Submission
- Audio / Podcast Submission
SEO Analytics and Reporting
- Keyword Rankings
- Organic Traffic
- Backlink Profile
- On-Page Metrics
- Technical SEO Audits
- Competitor Analysis
Introduction to Social Media Optimisation
- What is Social Media Optimisation?
- Profile Optimization
- Content Strategy
- Content Optimization
- Engagement and Interaction
- Consistency and Frequency
- Create a content calendar
- Monitoring and Analytics
Facebook
- Create a Profile and business page on Facebook
- Audit business pages of brands
- Create high-performing viral content
- Content Strategy (Group, Events)
LinkedIn
- Create a LinkedIn Profile / Page
- Setup a complete page from scratch
- Identify content that works on LinkedIn
- Create content strategies for LinkedIn
Instagram
- Create an Instagram page
- Setup a complete page from scratch
- Identify content that works on Instagram
- Create content strategies for Instagram
- Create lists, threads
Twitter(X)
- Create a Twitter page
- Setup a complete page from scratch
- Identify content that works on Twitter
- content strategies for Twitter
- Create lists, threads and moments on Twitter
Pinterest
- Create a Pinterest Page
- Setup a complete page from scratch
- Identify content that works on Pinterest
- Create content strategies for Pinterest
Tumbler
- Create a Tumbler page
- Setup a complete page from scratch
- Identify content that works on Tumbler
- Create content strategies for Tumbler
YouTube Organic
- Create and generate ideas for a YouTube Channel
- Change video visibility add cards
- Timestamp Metrics to measure success in YouTube
Introduction to SEM
- Overview of Search Engine Marketing
- Distinction between SEO and SEM
- Importance of SEM in Digital Marketing
- Google Ads Fundamentals
- Setting Up a Google Ads Account
- Keyword Research and Match Types Creating Effective Ad Copy
- Bidding Strategies and Budgeting
- Display Advertising
- Video Advertising
- Shopping Campaigns
SEM Analytics and Reporting
- Google Analytics for SEM Conversion
- Tracking and Goals Performance Metrics
Learn Meta Ads – From Beginner to Pro
- How to run ads on Facebook and Instagram
- Set up your Facebook Business Page and Pixel
- Create eye-catching ad creatives and write great ad copy
- Target the right people using smart audience tools
- Test different ads to see what works best (A/B testing)
- Understand budgets, bidding, and cost control
- Track your results and improve performance (ROI & ROAS)
- Learn with real-life case studies and examples
Web Analytics and Google Analytics
- Understanding the Importance of Web Analytics
- Introduction to Google Analytics
- Creating a Google Analytics Account
- Navigating the Google Analytics Interface
Google Analytics
- Installing Google Analytics Tracking Code
- Setting Up Goals and Conversions
- Configuring E-commerce Tracking
- Integrating Google Analytics with Other Google Products
- Installing Google Analytics Tracking Code - CMS website Like WordPress
Introduction to Email Marketing
- Understanding the Basics
- Definition and Importance of Email Marketing
- Evolution of Email Marketing
- Email Marketing Strategy
- Setting Objectives and Goals
- Target Audience and Segmentation
- Types of Email Campaigns
- Sent Email in group learn with live Example - With Mailchimp
What is AI
- Understanding the Importance of AI
- List of Tool Name used for Digital marketing
- Example of free AI tool used for Digital Marketing
- Example of Paid AI tool used for Digital Marketing
- ChatGPT
- Grok
- Deepseek
- Napkeen
- Gemini
- Gamma
- Introduction to AI Used In Digital Marketing
- Ovierview Affiliate marketing
- Influence marketing
- Dropshiping
Course Features Designed for Learners
Interactive Sessions
Learn digital marketing through hands-on projects, real-world scenarios, and interactive sessions.
Experienced Trainers
Qualified instructors with local understanding guide you at every step.
Flexible Timings
Morning, evening, and weekend batches tailored to your schedule.
Affordable Fees
Quality education within your budget to support learning without stress.
Flexible Course Curriculum
Beginner Level
Learn the fundamentals of digital marketing, including SEO, social media basics, email marketing, and content creation.
Intermediate Level
Master advanced strategies like Google Ads, Facebook Ads, analytics, and marketing automation to drive real results.
Advanced Level
Become an expert in integrated digital marketing campaigns, conversion optimization, advanced analytics, and strategic brand building for real-world success.
How Our Teaching Approach Works!
Marketing Fundamentals
Learn SEO, SEM, and the core principles of online marketing from scratch.
Social Media Mastery
Get hands-on training in Facebook, Instagram, LinkedIn & YouTube marketing.
Advanced Strategies
Master Google Ads, Email Marketing, Analytics, and Conversion Optimization.
Real-Time Projects
Work on live campaigns and digital projects to gain practical experience.
Career Support
Receive expert guidance, feedback, and tips to build a strong digital career.
Frequently Asked Question
Anyone interested in learning digital skills can join! Whether you are a student, job seeker, working professional, entrepreneur, or business owner — our digital marketing training for beginners as well as advanced digital marketing training Patna is designed to suit all levels.
Yes, we provide both! You can attend classroom sessions at our Digital Marketing Institute in Patna or choose digital marketing course online with live interactive sessions.
Absolutely! We offer a 100% free trial class so you can experience our teaching style and decide if it’s the right fit for you — with no obligation to enroll.
Our course covers everything — SEO training, social media marketing course Patna, Google Ads course Patna, email marketing, content marketing, and much more. We also conduct digital marketing workshop Patna for practical learning.
The duration depends on the level you choose. For digital marketing training for beginners, it is around 3 months, while our advanced digital marketing course may take 4–6 months.
"Yes! Get your Digital Marketing Certification Patna from Ideal Eyes after successfully completing our course. Our Digital Marketing Course with Certificate not only provides in-depth training but also offers expert guidance for global certifications like Google, Meta, and HubSpot, boosting your career opportunities."
Yes, our digital marketing classes with placement help students get job-ready with resume building, interview preparation, and internship opportunities.
Of course! With our online digital marketing coaching, Online Marketing Class Patna, you can learn digital marketing online from anywhere in India with live classes and recorded sessions.
At Ideal Eyes, we focus on practical training, real-time projects, and one-on-one doubt-solving. Our affordable digital marketing course ensures high-quality training at the best price, making us one of the best digital marketing classes in Patna.
Yes, Ideal Eyes is one of the most trusted digital marketing institutes in Patna. Whether you’re looking for digital marketing course for students, advanced training, or short-term workshops, we are here to guide you at every step.
Students Testimonials
Our courses have been receiving an average ratin 9.5/10 from our course participants. Till date, Ideal Eyes has Trained more than 85,000+ individuals.
Honestly, before joining Ideal Eyes, I had zero idea about digital marketing. But after their course, things completely changed. I loved how they mix theory with practical work. Now I can run Facebook ads and SEO confidently. It feels empowering!
